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Event Portfolio Management
- Theory and methods for event management and tourism
part of the Events Management and Methods series
part of the Events Management Theory and Methods series
- Binding:
- Paperback
- Pages:
- 198
- Published:
- August 31, 2019
- Dimensions:
- 234x156x25 mm.
- Weight:
- 332 g.
Delivery:
2-4 weeks
Expected delivery: January 24, 2025
Extended return policy to January 30, 2025
Description of Event Portfolio Management
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
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