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Event Portfolio Management
- Theory and methods for event management and tourism
part of the Events Management and Methods series
part of the Events Management Theory and Methods series
- Binding:
- Paperback
- Pages:
- 198
- Published:
- August 31, 2019
- Dimensions:
- 234x156x25 mm.
- Weight:
- 332 g.
Delivery:
2-4 weeks
Expected delivery: December 11, 2024
Description of Event Portfolio Management
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
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