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Events as a Strategic Marketing Tool
- Binding:
- Paperback
- Pages:
- 256
- Published:
- March 18, 2020
- Edition:
- 2
- Dimensions:
- 190x247x12 mm.
- Weight:
- 622 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 8, 2024
Extended return policy to January 30, 2025
About Dorothe (NHTV Breda University of Applied Sciences Gerritsen
View all books by Dorothe (NHTV Breda University of Applied Sciences GerritsenDescription of Events as a Strategic Marketing Tool
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
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