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Evil by Design

- Interaction Design to Lead Us into Temptation

About Evil by Design

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.

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  • Language:
  • English
  • ISBN:
  • 9781118422144
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • July 25, 2013
  • Dimensions:
  • 186x230x16 mm.
  • Weight:
  • 652 g.
  In stock
Delivery: 3-5 business days
Expected delivery: August 20, 2025

Description of Evil by Design

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.

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