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Exotic Visions in Marketing Theory and Practice
- Binding:
- Hardback
- Pages:
- 264
- Published:
- December 30, 2001
- Dimensions:
- 235x156x25 mm.
- Weight:
- 607 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Exotic Visions in Marketing Theory and Practice
Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.
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