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Eye Tracking the User Experience

- A Practical Guide to Research

About Eye Tracking the User Experience

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience--the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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  • Language:
  • English
  • ISBN:
  • 9781933820101
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • November 14, 2013
Delivery: 1-2 weeks
Expected delivery: November 14, 2024

Description of Eye Tracking the User Experience

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience--the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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