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Fast Food Globalization in the Provincial Philippines

About Fast Food Globalization in the Provincial Philippines

Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino.

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  • Language:
  • English
  • ISBN:
  • 9780739139882
  • Binding:
  • Hardback
  • Pages:
  • 172
  • Published:
  • December 20, 2017
  • Dimensions:
  • 235x159x17 mm.
  • Weight:
  • 408 g.
Delivery: 2-4 weeks
Expected delivery: October 26, 2024

Description of Fast Food Globalization in the Provincial Philippines

Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino.

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