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Flying Too Close to the Sun
- The Success and Failure of the New-Entrant Airlines
- Binding:
- Paperback
- Pages:
- 280
- Published:
- November 23, 2016
- Dimensions:
- 234x158x19 mm.
- Weight:
- 426 g.
Delivery:
1-2 weeks
Expected delivery: October 18, 2024
Description of Flying Too Close to the Sun
This book examines the causes of failure of most new entrant airlines and the environment they operate in. Much attention is given to the new entrant's strategy and management, in order to explore past deficiencies and pave the way for successful new strategies. Recent new entrant airlines are examined.
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