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Food, Wine and China
- A Tourism Perspective
- Binding:
- Hardback
- Pages:
- 302
- Published:
- May 22, 2018
- Dimensions:
- 241x163x23 mm.
- Weight:
- 604 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Food, Wine and China
This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.
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