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Gastronomic Tourism Experiences and Experiential Marketing
- Binding:
- Hardback
- Pages:
- 146
- Published:
- December 30, 2022
- Dimensions:
- 288x17x215 mm.
- Weight:
- 572 g.
Delivery:
2-3 weeks
Expected delivery: October 7, 2024
Description of Gastronomic Tourism Experiences and Experiential Marketing
This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers' perspectives. It is essential read for undergraduate and postgraduate students of Tourism, Hospitality, Management, Consumer Behaviour.
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