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Gastronomic Tourism Experiences and Experiential Marketing

About Gastronomic Tourism Experiences and Experiential Marketing

This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers' perspectives. It is essential read for undergraduate and postgraduate students of Tourism, Hospitality, Management, Consumer Behaviour.

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  • Language:
  • Unknown
  • ISBN:
  • 9781032412832
  • Binding:
  • Hardback
  • Pages:
  • 146
  • Published:
  • December 29, 2022
  • Dimensions:
  • 288x17x215 mm.
  • Weight:
  • 572 g.
Delivery: 2-3 weeks
Expected delivery: December 14, 2024

Description of Gastronomic Tourism Experiences and Experiential Marketing

This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers' perspectives. It is essential read for undergraduate and postgraduate students of Tourism, Hospitality, Management, Consumer Behaviour.

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