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Gastronomy, Tourism and the Media

About Gastronomy, Tourism and the Media

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

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  • Language:
  • English
  • ISBN:
  • 9781845415730
  • Binding:
  • Paperback
  • Pages:
  • 264
  • Published:
  • July 26, 2016
  • Dimensions:
  • 235x159x15 mm.
  • Weight:
  • 402 g.
Delivery: 2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
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Description of Gastronomy, Tourism and the Media

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

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