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Generation Z

- A Century in the Making

About Generation Z

Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.

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  • Language:
  • English
  • ISBN:
  • 9781138337312
  • Binding:
  • Hardback
  • Pages:
  • 322
  • Published:
  • November 4, 2018
  • Dimensions:
  • 168x242x23 mm.
  • Weight:
  • 656 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 5, 2024

Description of Generation Z

Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.

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