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Global Market Strategies
- How to Turn Your Company into a Successful International Enterprise
- Binding:
- Paperback
- Pages:
- 200
- Published:
- April 22, 2014
- Dimensions:
- 152x229x17 mm.
- Weight:
- 348 g.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of Global Market Strategies
Outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits.
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