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Global Sport Sponsorship
part of the Sport Commerce and Culture series
- Binding:
- Hardback
- Pages:
- 336
- Published:
- June 30, 2005
- Dimensions:
- 160x239x25 mm.
- Weight:
- 640 g.
Delivery:
2-3 weeks
Expected delivery: March 22, 2025
Description of Global Sport Sponsorship
Provides a comprehensive analysis of the global sport sponsorship industry. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; controversies surrounding conventional norms of what constitutes 'acceptable' sponsorship; and more.
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