Go-To-Market Uncovered

A tried-and-tested playbook for product and service launches you can implement in just 30 days Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth is a startlingly insightful and powerful new discussion of how to take your company's next product or service to market. In the book, author, strategist, and entrepreneur Paul Sullivan walks you through his ARISE framework, a set of strategies you can implement at your own company in just 30 days. In addition to an evidence- and experience-based bird's-eye view of the go-to-market process, you'll get hands-on guidance on which KPIs to pay close attention to-and which ones you can safely ignore-as well as how to align your sales and marketing teams to create a unified customer journey. You'll find real-world case studies that demonstrate the real-world value of the ARISE framework and that show you how business leaders like yourself can overcome the challenges you're likely to face in your own launch. Perfect for entrepreneurs, managers, executives, founders, and other business leaders, Go-To-Market Uncovered is an essential read for product leads, sales and marketing team leaders, and other professionals interested in discovering what distinguishes successful product launches from the rest.