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Grassroots-Campaigning
- Binding:
- Paperback
- Pages:
- 281
- Published:
- November 21, 2012
- Edition:
- 2013
- Dimensions:
- 150x210x16 mm.
- Weight:
- 372 g.
Delivery:
1-2 weeks
Expected delivery: September 6, 2025
Description of Grassroots-Campaigning
Grassroots-Campaigning ist ein neues Instrument für Politik, Wirtschaft und Organisationen, um Wähler, Kunden und Mitglieder auf andere Weise zu mobilisieren und zu binden. In diesem Buch werden alle Facetten des Grassroots-Campaigning dargestellt: Grundkonzepte und Stand der Forschung, die einzelnen Anwendungsbereiche und Instrumente, die Voraussetzungen und Probleme.
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