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Greek Whisky

- The Localization of a Global Commodity

About Greek Whisky

In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity and middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected...

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  • Language:
  • English
  • ISBN:
  • 9780857458773
  • Binding:
  • Hardback
  • Pages:
  • 268
  • Published:
  • March 31, 2013
  • Dimensions:
  • 152x229x16 mm.
  • Weight:
  • 503 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Greek Whisky

In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity and middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected...

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