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Ground Wars

- Personalized Communication in Political Campaigns

About Ground Wars

Provides an ethnographic portrait of two political campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. This title examines how American political operatives use "personalized political communication" to engage with the electorate.

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  • Language:
  • English
  • ISBN:
  • 9780691153056
  • Binding:
  • Paperback
  • Pages:
  • 256
  • Published:
  • February 4, 2012
  • Dimensions:
  • 155x233x19 mm.
  • Weight:
  • 408 g.
Delivery: 2-4 weeks
Expected delivery: December 15, 2024

Description of Ground Wars

Provides an ethnographic portrait of two political campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. This title examines how American political operatives use "personalized political communication" to engage with the electorate.

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