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Ground Wars
- Personalized Communication in Political Campaigns
- Binding:
- Paperback
- Pages:
- 256
- Published:
- February 5, 2012
- Dimensions:
- 155x233x19 mm.
- Weight:
- 408 g.
Delivery:
2-4 weeks
Expected delivery: June 6, 2024
Description of Ground Wars
Provides an ethnographic portrait of two political campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. This title examines how American political operatives use "personalized political communication" to engage with the electorate.
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