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Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
About Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

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  • Language:
  • English
  • ISBN:
  • 9781799819479
  • Binding:
  • Hardback
  • Pages:
  • 400
  • Published:
  • December 29, 2019
  • Dimensions:
  • 290x225x34 mm.
  • Weight:
  • 1526 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 24, 2024

Description of Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

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