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“Happy Eating” and Food Addiction in American Advertising

About “Happy Eating” and Food Addiction in American Advertising

This book identifies food addiction behaviors and characteristics in historical and current food advertisements for ultra-processed foods. By using thematic analysis, the concept of ¿happy eating¿ is introduced and explored in relation to food advertisements for unhealthy food.

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  • Language:
  • English
  • ISBN:
  • 9781666939262
  • Binding:
  • Hardback
  • Pages:
  • 232
  • Published:
  • October 30, 2023
  • Dimensions:
  • 160x236x24 mm.
  • Weight:
  • 508 g.
  In stock
Delivery: 3-5 business days
Expected delivery: October 14, 2024

Description of “Happy Eating” and Food Addiction in American Advertising

This book identifies food addiction behaviors and characteristics in historical and current food advertisements for ultra-processed foods. By using thematic analysis, the concept of ¿happy eating¿ is introduced and explored in relation to food advertisements for unhealthy food.

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