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Health Services Marketing

- A Practitioner's Guide

About Health Services Marketing

For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Richard Thomas' step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.

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  • Language:
  • English
  • ISBN:
  • 9780387736044
  • Binding:
  • Paperback
  • Pages:
  • 164
  • Published:
  • October 18, 2007
  • Dimensions:
  • 231x149x10 mm.
  • Weight:
  • 242 g.
Delivery: 2-4 weeks
Expected delivery: December 18, 2024

Description of Health Services Marketing

For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Richard Thomas' step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.

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