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Heritage and Tourism

- Places, Imageries and the Digital Age

About Heritage and Tourism

This interdisciplinary book analyses the ways that heritage is branded and commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites.

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  • Language:
  • English
  • ISBN:
  • 9789462985353
  • Binding:
  • Hardback
  • Pages:
  • 228
  • Published:
  • March 16, 2018
  • Dimensions:
  • 240x163x22 mm.
  • Weight:
  • 492 g.
Delivery: 2-4 weeks
Expected delivery: October 21, 2024

Description of Heritage and Tourism

This interdisciplinary book analyses the ways that heritage is branded and commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites.

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