How to Create Persuasive Ads Using the 12 Archetypes

Archetypes in marketing emerged from the theory of archetypes by Carl Jung, a Swiss psychologist who developed a theory that describes the deep motivations and common behavior patterns that affect human consciousness. Jung argued that archetypes are unconscious motivators that influence human behavior. He believed that these archetypes are rooted deep within the human psyche and are responsible for creating recurring attitudes and behaviors. This theory was later applied to marketing in order to create advertisements that connect with people's deep motivations and needs.