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How Voters Decide
- Information Processing in Election Campaigns
- Binding:
- Hardback
- Pages:
- 366
- Published:
- June 25, 2006
- Dimensions:
- 159x234x27 mm.
- Weight:
- 614 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of How Voters Decide
This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.
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