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Identity Constructions in Bilingual Advertising
- A Critical Analysis
part of the China Perspectives series
- Binding:
- Hardback
- Pages:
- 208
- Published:
- August 9, 2018
- Dimensions:
- 241x162x18 mm.
- Weight:
- 456 g.
Delivery:
2-4 weeks
Expected delivery: December 20, 2024
Description of Identity Constructions in Bilingual Advertising
This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. It aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.
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