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Images That Work
- Creating Successful Messages in Marketing and High Stakes Communication
- Binding:
- Hardback
- Pages:
- 256
- Published:
- June 29, 1999
- Dimensions:
- 156x235x26 mm.
- Weight:
- 603 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Images That Work
Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others - and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work.
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