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Imagining Consumers
- Design and Innovation from Wedgwood to Corning
part of the Studies in Industry and Society series
- Binding:
- Paperback
- Pages:
- 408
- Published:
- May 18, 2020
- Dimensions:
- 229x152x29 mm.
- Weight:
- 628 g.
Delivery:
2-4 weeks
Expected delivery: December 20, 2024
Description of Imagining Consumers
Case studies illuminate decision making in key firms-including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works-and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
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