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Innovation Behavior of Older Consumers
- An Empirical Analysis of Older and Younger Consumers' Determinants of Consumer Electronic Products Ownership
part of the Marktorientierte Unternehmensfuehrung series
- Binding:
- Hardback
- Pages:
- 337
- Published:
- December 30, 2013
- Edition:
- Dimensions:
- 153x217x25 mm.
- Weight:
- 586 g.
Delivery:
2-3 weeks
Expected delivery: January 19, 2025
Description of Innovation Behavior of Older Consumers
This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.
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