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Integrated Marketing Communication
- Binding:
- Paperback
- Pages:
- 277
- Published:
- August 30, 2019
- Dimensions:
- 215x274x10 mm.
- Weight:
- 299 g.
Delivery:
1-2 weeks
Expected delivery: October 17, 2024
Description of Integrated Marketing Communication
Grounded in research from academia, consulting and technology companies, and the author's professional experience as a consultant, this textbook presents a practical approach to IMC that guides students on how to make IMC-informed strategic decisions, design a brand experience, and map and choose the right mix of customer touchpoints.
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