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Integrated Marketing Communications
- A Global Brand-Driven Approach
- Binding:
- Paperback
- Pages:
- 374
- Published:
- January 3, 2022
- Edition:
- 22022
- Dimensions:
- 235x156x29 mm.
- Weight:
- 592 g.
In stock
Delivery:
3-5 business days
Expected delivery: August 20, 2025
Description of Integrated Marketing Communications
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.
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