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International Advertising Law
- A Practical Global Guide, Second Edition
- Binding:
- Hardback
- Pages:
- 640
- Published:
- March 30, 2021
- Edition:
- 2
- Dimensions:
- 160x240x0 mm.
Delivery:
2-4 weeks
Expected delivery: September 12, 2025
Description of International Advertising Law
The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising, and includes chapters from leading experts in 30 jurisdictions.
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