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It’s a Whole New Ball Game

- How Social Media is Changing Sports

About It’s a Whole New Ball Game

Chronicles social media's rapid rise in becoming a powerful "player" in the sports industry and draws upon relevant examples involving athletes and sports organisations to demonstrate both the positive and problematic consequences that social media has created for athletes and sports organisations.

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  • Language:
  • English
  • ISBN:
  • 9781612890524
  • Binding:
  • Hardback
  • Pages:
  • 136
  • Published:
  • September 29, 2011
Delivery: 2-3 weeks
Expected delivery: December 5, 2024

Description of It’s a Whole New Ball Game

Chronicles social media's rapid rise in becoming a powerful "player" in the sports industry and draws upon relevant examples involving athletes and sports organisations to demonstrate both the positive and problematic consequences that social media has created for athletes and sports organisations.

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