It's Never Our Fault and Other Shameless Excuses

Strong track record for authors' previous books: Hanauer's The True Patriot sold 40K+ copies and his Gardens of Democracy sold 27K. Roth's The Great Suppression was a New York Times Book Review Editor's Choice and a finalist for the J. Anthony Lukas Book Prize.
Robust Social Media Platform for Authors: Nick Hanauer has 53,000 followers on Twitter and 138,000 followers on Facebook; the Pitchfork Economics podcast has 150,000 downloads each month; Joan Walsh has 346,000 followers on Twitter.
Fun, politically engaged book in beautiful package: Amazing illustrations, beautiful interior design and packaging, to appeal to Americans feeling bamboozled by the rich and powerful.
Blurbers: We expect strong blurbs from people like Anand Giridharadaras, Naomi Klein, and Representative Katie Porter.