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Kotex, Kleenex, Huggies
- Kimberly-Clark and the Consumer Revolution in American Business
part of the Historical Persp Bus Enterpris series
- Binding:
- Paperback
- Pages:
- 280
- Published:
- December 31, 2016
- Dimensions:
- 152x229x16 mm.
- Weight:
- 413 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Kotex, Kleenex, Huggies
Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. In addition to tracing Kimberly-Clark's technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.
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