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Kotex, Kleenex, Huggies

- Kimberly-Clark and the Consumer Revolution in American Business

About Kotex, Kleenex, Huggies

Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. In addition to tracing Kimberly-Clark's technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.

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  • Language:
  • English
  • ISBN:
  • 9780814254189
  • Binding:
  • Paperback
  • Pages:
  • 280
  • Published:
  • December 31, 2016
  • Dimensions:
  • 152x229x16 mm.
  • Weight:
  • 413 g.
Delivery: 1-2 weeks
Expected delivery: November 14, 2024

Description of Kotex, Kleenex, Huggies

Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. In addition to tracing Kimberly-Clark's technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.

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