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Lifestyle Market Segmentation

About Lifestyle Market Segmentation

With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.

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  • Language:
  • English
  • ISBN:
  • 9780275931599
  • Binding:
  • Hardback
  • Pages:
  • 232
  • Published:
  • April 29, 1991
  • Dimensions:
  • 163x234x31 mm.
  • Weight:
  • 524 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Lifestyle Market Segmentation

With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.

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