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Lifestyle Market Segmentation
- Binding:
- Hardback
- Pages:
- 232
- Published:
- April 29, 1991
- Dimensions:
- 163x234x31 mm.
- Weight:
- 524 g.
Delivery:
2-3 weeks
Expected delivery: January 12, 2025
Extended return policy to January 30, 2025
Description of Lifestyle Market Segmentation
With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.
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