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Liking Ike
- Eisenhower, Advertising, and the Rise of Celebrity Politics
- Binding:
- Hardback
- Pages:
- 298
- Published:
- September 7, 2016
- Dimensions:
- 163x241x31 mm.
- Weight:
- 544 g.
Delivery:
2-4 weeks
Expected delivery: August 10, 2025
About David Haven (Professor of English Blake
View all books by David Haven (Professor of English BlakeDescription of Liking Ike
Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
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