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M: Advertising: 2024 Release ISE

About M: Advertising: 2024 Release ISE

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.¿ M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.¿ Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today's business students.¿ ¿

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  • Language:
  • English
  • ISBN:
  • 9781266851759
  • Binding:
  • Paperback
  • Pages:
  • 480
  • Published:
  • February 25, 2024
  • Edition:
  • 5
Delivery: 2-4 weeks
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025

Description of M: Advertising: 2024 Release ISE

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.¿ M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.¿ Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today's business students.¿ ¿

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