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Market Driven Political Advertising

- Social, Digital and Mobile Marketing

About Market Driven Political Advertising

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.

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  • Language:
  • English
  • ISBN:
  • 9783319777290
  • Binding:
  • Hardback
  • Pages:
  • 137
  • Published:
  • June 27, 2018
  • Edition:
  • 12018
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 454 g.
Delivery: 2-3 weeks
Expected delivery: November 28, 2024

Description of Market Driven Political Advertising

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.

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