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Market Rebels
- How Activists Make or Break Radical Innovations
- Binding:
- Hardback
- Pages:
- 216
- Published:
- December 20, 2008
- Dimensions:
- 147x221x22 mm.
- Weight:
- 408 g.
Delivery:
2-4 weeks
Expected delivery: December 15, 2024
Description of Market Rebels
Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.
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