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Marketing Analytics

- Data-Driven Techniques with Microsoft Excel

By Wayne L. Winston
Marketing Analytics by Wayne L. Winston Save 29% from RPP Save 29%
About Marketing Analytics

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.

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  • Language:
  • English
  • ISBN:
  • 9781118373439
  • Binding:
  • Paperback
  • Pages:
  • 720
  • Published:
  • January 30, 2014
  • Dimensions:
  • 189x234x35 mm.
  • Weight:
  • 1012 g.
  In stock
Delivery: 3-5 business days
Expected delivery: July 23, 2025

About Wayne L. Winston

View all books by Wayne L. Winston

Description of Marketing Analytics

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.

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