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Marketing Financial Services
- Binding:
- Paperback
- Pages:
- 350
- Published:
- May 18, 2010
- Edition:
- 22010
- Dimensions:
- 246x188x23 mm.
- Weight:
- 822 g.
Delivery:
1-2 weeks
Expected delivery: August 29, 2025
Description of Marketing Financial Services
A comprehensive guide to decision making for students of Financial Services Marketing, or marketers working within the financial services sector. The 2nd edition is fully comprehensively revised and updated, with a new structure, many new chapters, a range of international case studies and vignettes and well-developed pedagogical features.
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