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Marketing Leadership in Government
- Communicating Responsiveness, Leadership and Credibility
- Binding:
- Hardback
- Pages:
- 148
- Published:
- July 25, 2016
- Edition:
- 12016
- Dimensions:
- 148x210x11 mm.
- Weight:
- 454 g.
Delivery:
2-3 weeks
Expected delivery: November 28, 2024
Description of Marketing Leadership in Government
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
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