Marketing of antibiotics in india

Since the country became independent, both trade and industrial goods have come a long way. The way people want to buy things in both cities and small towns is changing in big ways. Export markets, which are becoming more and more important, are getting more and more competitive. Marketing in India is getting harder because of these changes.
They are also making businesses rethink the way they do things now and give more weight to new and better ways of making marketing decisions.