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Marketing Science Fictions
- An Ethnography of Marketing Analytics, Consumer Insight and Data Science
- Binding:
- Hardback
- Published:
- January 13, 2025
- Dimensions:
- 156x234x13 mm.
- Weight:
- 449 g.
In stock
Delivery:
3-5 business days
Expected delivery: February 23, 2025
Description of Marketing Science Fictions
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
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