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Marketingproduktivitat
- Konzeption, Messung und empirische Analyse
part of the Gabler Edition Wissenschaft series
- Binding:
- Paperback
- Pages:
- 213
- Published:
- March 28, 2001
- Edition:
- 2001
- Dimensions:
- 229x152x12 mm.
- Weight:
- 345 g.
Delivery:
1-2 weeks
Expected delivery: January 4, 2025
Extended return policy to January 30, 2025
Description of Marketingproduktivitat
Daniel Daum entwickelt die Struktur eines Kennzahlensystems zur Messung der Produktivitat, das in Abhangigkeit der Bezugsobjekte des Marketing zentrale Marketing-Outputgroessen und -Inputgroessen berucksichtigt.
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