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Marketingproduktivitat
- Konzeption, Messung und empirische Analyse
part of the Gabler Edition Wissenschaft series
- Binding:
- Paperback
- Pages:
- 213
- Published:
- March 28, 2001
- Edition:
- 2001
- Dimensions:
- 229x152x12 mm.
- Weight:
- 345 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Marketingproduktivitat
Daniel Daum entwickelt die Struktur eines Kennzahlensystems zur Messung der Produktivitat, das in Abhangigkeit der Bezugsobjekte des Marketing zentrale Marketing-Outputgroessen und -Inputgroessen berucksichtigt.
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