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Married to the Brand

- Why Consumers Bond with Some Brands for Life

About Married to the Brand

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others.

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  • Language:
  • English
  • ISBN:
  • 9781595620057
  • Binding:
  • Hardback
  • Pages:
  • 144
  • Published:
  • October 31, 2005
  • Dimensions:
  • 236x155x18 mm.
  • Weight:
  • 394 g.
Delivery: 2-4 weeks
Expected delivery: December 8, 2024

Description of Married to the Brand

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others.

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