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Married to the Brand
- Why Consumers Bond with Some Brands for Life
- Binding:
- Hardback
- Pages:
- 144
- Published:
- November 1, 2005
- Dimensions:
- 236x155x18 mm.
- Weight:
- 394 g.
Delivery:
2-4 weeks
Expected delivery: May 30, 2024
Description of Married to the Brand
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others.
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