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Here you will find exciting books about Marketing. Below is a selection of over 10.000 books on the subject.

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  • - How Today's Fastest-Growing Companies Drive Breakout Success
    by Sean Ellis & Morgan Brown
    £7.49 - 10.99

    Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.

  • by David S Bright, Anastasia H Cortes & Eva Hartmann
    £27.99 - 41.49

  • - Your Go-To Guide to Creating Ridiculously Good Content
    by Ann Handley
    £13.49

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

  • - Straight line selling: Master the art of persuasion, influence, and success
    by Jordan Belfort
    £6.99 - 10.77

    LEARN FROM THE MASTER OF SALES AND PERSUASION. At last Jordan Belfort - The Wolf of Wall Street - reveals how to use the Straight Line System - the proven technique for generating wealth which turned Wall Street upside down.

  • - An Introduction for Future Knowledge Workers
    by Andreas Beck Holm
    £24.99 - 39.99

    Philosophy of Science tager afsæt i de studerendes fremtid som vidensarbejdere.Bogen kombinerer en grundig gennemgang af videnskabsteoretiske positioner og problemstillinger med en perspektivering til vidensarbejdernes udfordringer i virksomheder og organisationer og til, hvordan de studerende selv kan arbejde med teorierne. Stoffet præsenteres tilgængeligt og overskueligt, bl.a. gennem opsummerende kapitler, fremhævning af nøglebegreber, samt arbejds- og refleksionsspørgsmål. Bogens findes også i en dansk paralleludgave.

  • - How To Take Control of the Customer Conversation
    by Brent Adamson & Matthew Dixon
    £9.99 - 12.99

    THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDIn The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades.The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance.Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale.Any sales rep, once equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth.Matthew Dixon and Brent Adamson are managing directors with CEB's Sales Executive Council in Washington, D.C.www.executiveboard.comwww.thechallengersale.com

  • - A Relationship Approach
    by Svend Hollensen
    £39.49 - 66.49

    This work is written for people, mainly students, who want to know how the relationship and the traditional marketing approach (in combination) affect the development of effective and efficient marketing plans. This holistic approach is illustrated with "real-world" examples.

  • - How Any Startup Can Achieve Explosive Customer Growth
    by Gabriel Weinberg & Justin Mares
    £8.49 - 14.99

    In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin

  • - How to Win in a Post-Purpose Market by Putting People in Charge
    by Thomas Kolster
    £30.99

  • - How Stories Go Viral and Drive Major Economic Events
    by Robert J. Shiller
    £14.49 - 18.49

  • - Why the Subscription Model Will Be Your Company's Future-and What to Do About It
    by Tien Tzuo & Gabe Weisert
    £12.99

  • - How Networked Markets Are Transforming the Economy and How to Make Them Work for You
    by Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
    £13.49

    An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

  • - How to Tell Your Story in a Noisy Social World
    by Gary Vaynerchuk
    £15.49

    When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works.

  • - Leveraging omnichannel and AI for marketing success
    by Rasmus Houlind & Colin Shearer
    £16.49

    An interesting and insightful book - essential reading for all marketeers.

  • - You Can't Be Seen Until You Learn To See
    by Seth Godin
    £10.98

  • - How I Built a Massive Social Following in 30 Days
    by Brendan Kane
    £17.99

    Social media expert for big-name companies and celebrities shares insider advice for reaching a large audience in a short time and growing a follower base organically.

  • - Confessions of a Media Manipulator
    by Ryan Holiday
    £7.49

  • by Aaron Ross & Marylou Tyler
    £10.99

  • - Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
    by Mark Roberge
    £13.49

    Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.

  • - Selling to the Hidden Influencer Who Can Multiply Your Results
    by Brent Adamson, Matthew Dixon, Nick Toman & et al.
    £7.99 - 12.99

    The long-awaited sequel to the bestselling sales classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and DriveFour years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. Challenger customers are sceptical, less interested in meeting, and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again. thechallengercustomer.co.uk

  • - How to Build Habit-Forming Products
    by Nir Eyal
    £8.99 - 9.49

    Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App* Explains how products influence our behaviour'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

  • - The Ultimate Guide for Mastering The Art and Science of Getting Past No
    by Jeb Blount
    £17.49

  • - A Revolutionary Way to Influence and Persuade
    by Robert Cialdini
    £7.49

    Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

  • - Think Now, Design Later
    by Pete Barry
    £17.44

    Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

  • - The Classic Guide to Creating Great Ads
    by Luke Sullivan & Edward Boches
    £13.49

    The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field.

  • - The Essential Handbook for Prospecting and New Business Development
    by Mike Weinberg
    £16.99

    A must-read for sales reps, managers, and professional-services execs looking to do right by loyal customers--and profit from an influx of new accounts.

  • by David Ogilvy
    £12.99

    Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.

  • - 12.5 Principles of Sales Greatness
    by Jeffrey Gitomer
    £12.99

    Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the momentand the rest of their lives.

  • by Michael R. Solomon
    £35.99 - 62.99

    For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomons Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as Dadvertising, Meerkating, and the Digital Self to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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