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Marketing

Here you will find exciting books about Marketing. Below is a selection of over 9.472 books on the subject.
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  • - Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden
    by Morten Munster
    £13.49 - 11.49

    Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarbejdere, som leder efter alternativer til de gængse virkemidler.

  • - The Psychology of Persuasion
    by Robert B Cialdini
    £14.49

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.Cialdini’s Principles of Persuasion:ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this editionUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

  • - How To Take Control of the Customer Conversation
    by Brent Adamson & Matthew Dixon
    £12.99

    THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDIn The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades.The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance.Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale.Any sales rep, once equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth.Matthew Dixon and Brent Adamson are managing directors with CEB's Sales Executive Council in Washington, D.C.www.executiveboard.comwww.thechallengersale.com

  • - Clarify Your Message So Customers Will Listen
    by Donald Miller
    £11.49

    New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

  • - How to Build Habit-Forming Products
    by Nir Eyal
    £11.49

    Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App* Explains how products influence our behaviour'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

  • - The secrets of selling anything to anyone
    by Fredrik Eklund & Bruce Littlefield
    £10.49

    Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York.In The Sell, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence or persuade someone to give you something in exchange for what you've got - whether it's a luxury home, a great idea at work, or your profile on Match.com - you are selling. And if you know how to sell right, you can live your dream.Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life. No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this book will help you sell yourself or your brand, and lead a richer, more fulfilling life.

  • by Aaron Ross & Marylou Tyler
    £11.49

  • - A Revolutionary Way to Influence and Persuade
    by Robert Cialdini
    £10.49

    Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

  • - How Today's Fastest-Growing Companies Drive Breakout Success
    by Sean Ellis & Morgan Brown
    £12.99

    Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.

  • - You Can t Be Seen Until You Learn To See
    by Seth Godin
    £14.49

    THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

  • - How to Sell More, Earn More, and Become the Ultimate Sales Machine
    by Ryan Serhant
    £10.49

    Discover how to become the ultimate sales machine.

  • by Bente Halkier
    £13.99

    Denne titel er erstattet af 9788759322086

  • - An Introduction for Future Knowledge Workers
    by Andreas Beck Holm
    £27.49

    Philosophy of Science tager afsæt i de studerendes fremtid som vidensarbejdere.Bogen kombinerer en grundig gennemgang af videnskabsteoretiske positioner og problemstillinger med en perspektivering til vidensarbejdernes udfordringer i virksomheder og organisationer og til, hvordan de studerende selv kan arbejde med teorierne. Stoffet præsenteres tilgængeligt og overskueligt, bl.a. gennem opsummerende kapitler, fremhævning af nøglebegreber, samt arbejds- og refleksionsspørgsmål. Bogens findes også i en dansk paralleludgave.

  • - håndbog for kommunikationsmedarbejdere
    by Mette Minor Andersen & Regine Wowk Andersen
    £14.99

    Man kan ikke uddanne sig i pressearbejde – det er learning by doing! Men nu har to erfarne kommunikatører skrevet den bog, de gerne selv ville have haft, da de stod i deres første job. Faktisk kan den være god at have i baghånden for alle, der laver pressearbejde. Har du kontakt til pressen på din arbejdsplads, selvom det ikke er dit primære arbejdsområde? I denne bog får du gode råd til at udføre pressearbejde – så journalisten lytter, og chefen smiler. Bogen forklarer bl.a., hvorfor det kan være svært at få en journalist til at skrive om lige netop din gode historie. Og hvordan du forklarer chefen, at I ikke kan komme i Aftenshowet. Enhver kommunikationsmedarbejder, der har prøvet at lave pressearbejde, ved, at det kan være svært at sparken døren ind til redaktionerne. Og at det vrimler med famlende pressemedarbejdere samt irrelevante og dårligt formulerede pressemeddelelser kan de fleste journalister skrive under på. Bogen er skrevet til den medarbejder, som ikke har pressearbejde som sit primære arbejde, men fra tid til anden skal løse presseopgaver. Den kan læses fra ende til anden som en introduktion til disciplinen pressearbejde eller som en opslagsbog, du griber fat i, når du står over for en konkret opgave med at synliggøre et budskab i medierne. Regine Wowk Andersen har været medlemssekretær i Folketinget, presse- og kommunikationsmedarbejder i H:S (i dag Region Hovedstaden) og karriererådgiver i Dansk Magisterforening. Siden 2005 har hun haft egen virksomhed – Wowk – PR og kommunikation. Mette Minor Andersen har arbejdet som ekstern lektor på Københavns Universitet, været kommunikationsmedarbejder og redaktør i H:S (i dag Region Hovedstaden), kommunikationskonsulent i innovationsfabrikken IPU og som selvstændig i Kommunikations-Teamet. Hun er i dag kommunikationsmedarbejder i DTU Fødevareinstituttet og i innovationsplatformen InSPIReFood.

  • by Seth Godin
    £12.99

  • - Selling to the Hidden Influencer Who Can Multiply Your Results
    by Brent Adamson, Matthew Dixon, Nick Toman & et al.
    £14.49

    The long-awaited sequel to the bestselling sales classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and DriveFour years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don't focus on friendly, attentive customers. Instead, they target challenger customers. Challenger customers are sceptical, less interested in meeting, and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again. thechallengercustomer.co.uk

  • - Tiltræk de kunder, du gerne vil have, og styrk deres tillid, så de køber af dig igen og igen
    by René Hjetting
    £11.49

    Denne bog lærer dig at tiltrække de kunder, du gerne vil have, og styrke deres tillid, så de køber af dig igen og igen. – Og ikke på den anmassende og ‘supersælgende’ facon, som kendetegner traditionel marketing, men uden på nogen måde at være irriterende. Tværtimod vil dine kunder værdsætte det, du tilbyder, og du vil have det godt med dig selv imens. Opbyg dit publikum er en håndbog i markedsføring for selvstændige. Med udgangspunkt i det, du allerhelst vil arbejde med, og de kunder, du allerhelst vil have, lærer du at tiltrække netop de kunder, så de køber af dig igen og igen. Bogen er et idékatalog, propfyldt med tips, tricks og vejledninger i de forskellige faser af din markedsføring, så du kan udvælge lige de områder, du har brug for hjælp til. Samtidig er bogen en generel indføring i tillidsbaseret markedsføring. Du lærer, hvordan du opbygger det helt rigtige publikum uden at være påtrængende, og hvordan du skaber sammenhæng i din markedsføring. Trin for trin lærer du, hvordan du får dine drømme-kunder ind i din forretning og skaber langtidsholdbare relationer til gavn for såvel dig som dine kunder.

  • by D&AD
    £16.49

    In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...

  • - How to Rule at Work, Dominate at Life, and Make Millions
    by Ryan Serhant
    £12.99

    Restructure your approach to money and reap the rewards in business and life with this inspiring, life-changing guide from the international bestselling author and star of Bravo's Million Dollar Listing and Sell It Like Serhant.

  • - Leveraging the Emotional Ingredients Necessary for Business Success
    by Gary Vaynerchuk
    £11.49 - 16.49

  • - Confessions of a Media Manipulator
    by Ryan Holiday
    £10.49

    Exposing the truth behind fake news - and how to spot the real from the fake.

  • - How to Build Word of Mouth in the Digital Age
    by Jonah Berger
    £9.49

    How to make products, ideas and behaviours really catch on.

  • - How Stories Go Viral and Drive Major Economic Events
    by Robert J. Shiller
    £14.49 - 26.99

  • - How Networked Markets Are Transforming the Economy and How to Make Them Work for You
    by Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
    £13.99

    An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

  • - The Science Behind Why We Buy
    by Phil P. Barden
    £15.49

    In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers make their decisions.

  • - How to Tell Your Story in a Noisy Social World
    by Gary Vaynerchuk
    £16.49

    When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works.

  • - Why the Subscription Model Will Be Your Company s Future and What to Do About It
    by Tien Tzuo & Gabe Weisert
    £12.99

    SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

  • - A Global Perspective
    by USA) Zimmerman, Alan (City University of New York, UK) Blythe & et al.
    £165.49

  • - The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
    by Jeb Blount
    £17.99

    Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.

  • by Oren Klaff
    £15.49

    A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain

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