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Mass Communication Research Methods

About Mass Communication Research Methods

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations;

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  • Language:
  • English
  • ISBN:
  • 9780333617106
  • Binding:
  • Paperback
  • Pages:
  • 360
  • Published:
  • May 19, 1998
  • Dimensions:
  • 139x216x21 mm.
  • Weight:
  • 456 g.
Delivery: 1-2 weeks
Expected delivery: December 5, 2024

Description of Mass Communication Research Methods

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations;

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