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Mass Communications Research Methods
- A Step-by-Step Approach
- Binding:
- Hardback
- Pages:
- 646
- Published:
- November 3, 2015
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Mass Communications Research Methods
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
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