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Media Business
- It's Not a Charitable Function - A Guide to Sales
- Binding:
- Paperback
- Pages:
- 174
- Published:
- December 19, 2013
- Weight:
- 525 g.
Delivery:
1-2 weeks
Expected delivery: December 12, 2024
Extended return policy to January 30, 2025
Description of Media Business
Introduces students to the business of media in all its forms - print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and closing the sale. The book closes with chapters on legal and ethical issues.
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