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Media Economics
- Applying Economics to New and Traditional Media
- Binding:
- Hardback
- Pages:
- 368
- Published:
- August 16, 2004
- Dimensions:
- 236x162x25 mm.
- Weight:
- 630 g.
Delivery:
2-3 weeks
Expected delivery: September 11, 2025
Description of Media Economics
Provides a foundation of the microeconomic principles and concepts required to understand media industries and issues in the converging media environment. Explaining economic principles, this book use cases and examples to demonstrate how these principles can be used to analyze media issues and problems.
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